In this video I want to share some examples of how your business or nonprofit can maximize your annual video budget.
As recently as ten years ago, when corporate and nonprofit marketing departments were planning their video needs, they generally started with the “hero corporate video.” This would be a three- to ten-minute video that aimed to tell everyone watching, everything there was to know about the company or nonprofit, or at least give the grand overview. And whether the video cost them $1000 or $100,000, they would typically park it on their website, and that was the video budget.
Now we live in a world where information is being shared constantly online, and video is an undeniably key way to reach your customers, clients, and members. So, maximizing your video budget to maximize your exposure, will help your message to stand out. Here are three of my favorite strategic and creative ways we’ve helped clients to maximize their video budget.
1) Plan the filming of multiple videos for a day on-site. For the first example in the video, the client arranged for key employees to be on hand at their offices for a day of filming and we were able to deliver 8 final videos, all in a consistently-branded style, covering a variety of topics and corporate needs. Now, it isn’t just a matter of seeing how much filming can be crammed into a session, these filming days do take experienced and careful planning to ensure that goals are realistic, and the itinerary is something we worked out well in advance.
2) Think in terms of building blocks. The marketing video shown was scripted and organized in multiple chapters, and from that core video, each chapter was also separated out as a standalone thirty-second video, resulting in six total marketing videos that supported the campaign and one another.
3) Editing the same content for multiple delivery platforms. Each testimonial video in the smoking-cessation campaign shown was originally created in a longer form, two-to-three minutes, for their campaign website. Then, selected videos were edited into thirty-second and fifteen-second spots for social media and cable television use, increasing distribution, and the exposure of the campaign.
I think all of these are great examples of how Talkington Media worked with clients to maximize their spend. If you have any questions or need any help maximizing YOUR business or nonprofit’s video budget, please let me know, I’m always happy to discuss the possibilities.
-Jim T.